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Understanding and analyzing your competitors, their strategies and actions is a vital element in achieving success in highly complex and fast-moving markets. This seminar takes you step by step through a number of tools that will give you a definite edge in achieving market leadership.

Objectives

Allows participants to master various competitive analysis tools so as to improve their efficacy in fast-moving, fast-changing markets.

Participant Profile

All managers and assistants involved in marketing activities.

Course Content

  • Defining competition
  • Analytical tools
  • Identifying competitive factors
  • Understanding strategic space
  • Understanding drivers and mobility barriers

Length

2 consecutive days from 9:00 am to 5:00 pm

Price

CHF 600.-