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As a long-term forecasting tool, Scenario Planning offers alternative views of the future. Scenario Planning analyzes events in a historical persepctive, studies trends and their likely continuation or reversal, amd establishes relationships between images and actions. Scenario Planning is paticularly important when the environment is dynamic as it stimulates one's imagination about the future in trying to make sense of it.

Objectives

Introduces participants to the concepts and methodology of Scenario Planning and gives them the basis to start their own scenarios.

Participant Profile

Senior managers, department heads, strategists and project managers

Course Content

  • Review of basic concepts of strategy
  • Concepts of time
  • Trend identification
  • Writing a scenario

Length

2 consecutive days from 9:00 am to 5:00 pm

Price

CHF 900.-